In other words, you should be making your website rank higher through what we call Search Engine Optimization (SEO). Your site ranks higher, and as a result, you get a lot of clicks by your users, and thereby your business exposure is widened.
However, there is a quite thin line when it comes to the difference between SEO and Local Search Engine Optimization.
Search Engine Optimization or SEO is the method of optimizing your website so that it gets a large number of visits by people all over the world. It is more generalized, and the exposure is global.
Local SEO, on the other hand, is confined to your area. Suppose a user types in “Best mobile stores in my area.” Local SEO is the process where you connect to your users in your local area. So optimizing your site in such a way that when a user would type in that, your web page comes first. Or at least lies in the top 5 search results in the search engine results page. For more results you should take ideas from WordPress website design Company.
A lot of users use their mobile devices to search for something. About 60% of the population use their phones to search for local products and more. And a lot of users usually try to find business information, such as an address or a phone number.
Here are some useful and handy tips for optimizing your web page for local searches so that you do not miss any potential customers.
Web Pages Based On Location
Having all your information on one page on a website creates a lot of congestion and would only make you lose customers.
Instead of having all kinds of information on one landing page, you must create different pages for different locations. A user who wants information about a specific area will visit your page of that particular area and satisfy their needs. They might as well end up referring you to their friends and family.
Optimize each of those pages for a local search.
Do not end up making all the pages precisely similar. But then they should have the following necessary information:
The name of the location, phone number, and address.
Content-specific to the area, such as food menu, staff or manager names, awards, announcements, or some other news.
A google map showing the exact location.
Also, each location page must have a unique URL. That is ideal with the name of the location. You may also include additional web pages specific to the location page so that the URL structure reflects the value of your site.
It would look something like this given below:
To have a complete optimization, you should include appropriate meta tags, description, title, and location-specific keywords.
Take it a little further by including a local business schema for each of your pages and also to include your business hours and other relevant data in the search results. You should always create an XML sitemap that helps Google scan your new pages.
Use Google’s My Business Listings
Once you create individual URLs for all your web pages, it is time for you to add your URLs to Google’s My Business Listings. Customers visit the Listings, and if they like your page, they are taken directly from there to your web page.
Follow these steps for doing so:
This process takes time. Google will automatically send you a code to verify your business locations. This is done via email. If you have lots of web pages because you have lots of stores across the world, this can take up a week’s time.
Consistencies For Citations
Be consistent when it comes to your citations. Any inconsistencies, and you might be hampered in the SEO department. Google analyzes all your pages through this process, and any mistakes can hinder your rankings. This is a significant step for multiple location businesses.
You should not name your outlet or web page like “Pizza Hut SouthSide’s”, this is attributed as an inconsistency.
Check in these platforms :
If you find any inconsistencies, take your time to rectify them. Manta and Moz Local provide tools to check your discrepancy and help you work on them.
Reviews are one of the great ways to show your legitimacy to the world. Make sure you leave a review section on all the web pages for each of your locations. Try to teach positive feedback because that is what we want, right? About 58.1% of the population is seen not to call a business store if they see some negative feedback.
After you have listed your page at Google’s My Business listings, make sure you encourage your visitors to leave a review or a comment below in the comment section. Add appropriate “Call to actions” after your blog posts on each page.
You need to be prepared for the kind of reviews your customers would have. This could get a little messy because not everyone will have something positive to say about you, right? You have to accept them all and make sure you try your best to answer back positively to the negative comments.
Reviews can boost your SEO and get you more customers once they see that you have something legitimate and robust.
This is one of the most tricky and valuable steps in your SEO. Be it for your main website or the individual pages of your other web pages of different outlets at multiple locations, and you definitely should be adding backlinks.
To receive backlinks from accessible pages, you have to use local resources like Chambers of Commerce, other partners, and local charities to link to your location-based web pages.
In this way, Google also gets you a higher ranking if they see that you have backlinks from useful and previously established websites.
Hosting events, organizing sponsorships, and creating local content can also help attract local backlinks that can give you your SEO an excellent boost.
Nothing happens in a heartbeat. It is going to take some time. But be prepared for that as well. If you diligently follow all these five steps, then wait for your SEO boost to come in. It is going to be healthy and very hard for your competitors to beat or for more you can hire wordpress experts.