Budget-Friendly Digital Marketing: Where to Start and What to Prioritise

Budget-Friendly Digital Marketing: Where to Start and What to Prioritise

A wide range of distinct channels and activities together referred to as “digital marketing” aim to increase brand recognition, direct traffic to websites, and motivate customers to take positive business actions like lead generation or online purchases.

But for businesses with limited resources, it makes strategic sense to concentrate on a small number of techniques at once in order to learn what works and what doesn’t, as well as to cut initial costs and avoid spreading the existing funds too thinly.

As a result, if you’re just beginning to evaluate what your digital marketing plan should be but don’t have any untapped resources at your disposal, here are some preliminary ideas to help you get going.

Sources of “free” Traffic

Always begin your workday by logging onto “free” digital channels. Email, organic social, and organic search (SEO) are the main components of this.

These channels need to be worked on, and money will need to be spent as well. In order to obtain connections that will help your domain’s SEO, you may need to invest in blogger relationships or the top directories. Social media relies significantly on excellent creativity, which you could need to outsource. You might also need to make an investment to start from scratch creating an email marketing list.

Read More: Thinking Beyond Traditional Education ERP & LMS

However, altogether, these channels are a terrific place to start without much of an initial outlay.

More Expensive Sources of Traffic

As a final option, you might consider some more expensive but highly focused traffic sources.For this kind of labour, many brands start with paid search marketing, such Google AdWords. You must take click costs into account because they can range from 30p to £10 depending on the vertical.

Other more “premium” digital platforms include things like LinkedIn, where it’s simple to target directors and heads of departments with your messaging but clicks might cost upwards of £4 each. It’s also important to note that B2B social selling typically works best when pushing a specific piece of content rather than your complete service, so you should consider adding more nurturing journeys and selling to convert soft leads into paying customers.

Agency vs. In-house

The final choice is whether to carry out this work in-house or task an agency with executing the work for you.

You might perform a lot of this initial testing and setup work yourself as the founder of many new online start-ups may already be a marketing guru.

But for slightly bigger, SME-size start-ups with some budget to play with, then in-house vs agency is a topic that will be on your mind.

Each has advantages and disadvantages. For instance, working with a specialised performance marketing agency should yield the desired results more quickly and at a lower cost than hiring your own staff.

However, recruiting internally gives you access to more potential man-hours for labour. Once the limited time has been used up, an agency will charge by the day, and that’s it (unless you agree to increase the retainer). A full-time employee can complete more work… However, when working on your brand, they won’t have the range of expertise and experience that a full marketing firm would.

Women Founded 5 Successful Indian Startups

Women Founded 5 Successful Indian Startups

In the last century, the workplace has changed dramatically. Any workplace at the turn of the Industrial Revolution was dominated by men, while women were assigned to administer the homes. Workplaces, on the other hand, have undergone a tectonic upheaval as a result of the internet and new and interesting technology. Women are no longer content to stay at home and prefer to lead groups and organisations. Women have repeatedly demonstrated that they are equally capable, if not better, than males in completing tasks. As each year passes, we grow closer to full gender equality. Bumble founder Wolfe Herd, Kylie Jenner (Kylie Cosmetics founder), and Masaba Gupta (Masaba apparel company founder) are just a few of the names on the list.

In the last century, the workplace has changed dramatically. Any workplace at the turn of the Industrial Revolution was controlled by m Wolfe Herd (founder of Bumble), Kylie Jenner (creator of Kylie Cosmetics), and Masaba Gupta (founder of Masaba apparel label) are just a few of the names that are known for running world-famous brands with their unique leadership style.

As the world commemorates International Women’s Day, we present five female entrepreneurs who have built globally recognised and profitable businesses.

1) Taku Upasana-MobiKwik

If you are an Indian who is used to doing online shopping, you will most likely be taken to a payment gateway at the moment of payment. MobiKwik is usually one of these gateways. In the digital payments and digital wallet industry, the company is well-known. Upasana Taku, who worked for PayPal before creating MobiKwik, started the company in 2009. Upasana Taku now oversees MobiKwik’s bank partnerships, business operations, and talent acquisition.

Read More: Agritech startup Eeki Foods brings $6.5 million up in Series A round drove by General Catalyst

2) Kar-Zivame, Richa

Richa Kar, an ambitious MBA student, created an online lingerie buying platform in 2011. Zivame is currently India’s top online lingerie business, with a market capitalization of more than $100 million. Richa came up with the amazing concept for her own lingerie company while tracking the sales of Victoria’s Secret, one of her clients at SAP. She saw that as lingerie sales soared in other countries, Indian ladies were not provided with comparable underwear. Richa discovered the societal stigma in India around lingerie shopping when researching the Indian lingerie business. Richa Kar is credited with removing the taboo associated with lingerie shopping in India today.

3) Falguna Nykaa Nayar

Falguni Nayar started Nykaa.com in 2013 after a long career as an investment banker. Nykaa, a one-stop online shop for beauty items from Indian and international brands, revolutionised online purchasing. Who’d have guessed buying makeup online could be that simple? Falguni Nayar disproved many detractors and established a new destination for those who enjoy experimenting with styles, designs, and colours.

4) Yatra.com Sabina Chopra

Yatra.com is a well-known Indian website for flight and hotel reservations. Sabina Chopra was a key figure in recognising the potential for travel commerce in India, as well as people’s desire for less expensive or easier travel. By the time people started looking for places to stay, Sabina had already set up Yatra.com. Sabina was previously the Head of India Operations for eBookers, a European online travel company. She was also working for Japan Airlines, which added to her previous travel experience.

5) SlideShare: Rashmi Sinha

People can upload and access their presentations on SlideShare. Although this feature is now available everywhere, SlideShare was one of the first to use it. Rashmi Sinha was a co-founder of the SlideShare presentation sharing platform. The startup was so successful that LinkedIn bought it for $100 million in 2012.

Let us know if you know any other amazing women who have become leaders in their own right or who have launched businesses and are doing amazing things in the comments. We at Startup Stories wish all the changemakers throughout the world a wonderful Women’s Day.

Source: https://www.startupstories.in/stories/inspirational-stories/articles/5-successful-indian-startups-founded-by-women

6 Easy Steps to Creating a Website

6 Easy Steps to Creating a Website

Making a website has become a lot simpler over time. It’s more affordable, quicker, and straightforward than ever before.
But what exactly do you require to create a website?
It only need a stable internet connection and an hour or two of your time.
Don’t worry if you don’t have any web development experience or a lot of money.
I’ll show you how to construct a website from scratch in only one afternoon with this step-by-step guide. Simply follow the steps outlined below to avoid the mistakes I made when I first started out.

Your 2-Minute Guide

This is your step-by-step guide to creating a website. This section will not go into detail about each stage; instead, it will focus on the most important ones.

Begin by selecting an appropriate web host. Bluehost comes highly recommended for speed, dependability, and ease of use. It simply costs a few dollars a month and includes everything you could want to create a professional-looking website.

Then you’ll need a domain name that accurately describes your website’s purpose. A.com domain name is the finest because it earns you brownie points with visitors.

Bluehost is one of my favourite hosting companies because they include a free domain name for the first year. This saves you money and eliminates the need to go through a domain registrar.

Choose a content management system or CMS after you’ve registered your domain name. Among the options are WordPress, Joomla, and Drupal.

Read More: Best Digital Marketing Company – Best Social Media Agency

WordPress is my favourite and I use it for my website. WordPress is a one-click install if you use Bluehost.
You’ve now created a working version of a website. Congrats!
But you’re not finished yet.
The next item on your to-do list should be marketing your company. Because branding is so important these days, you should think about a logo, compose your website copy, design your marketing strategy, and, of course, install Google Analytics.
Basically, the fascinating stuff you may already be aware of.
Let’s take a closer look at how to create a website. Keep reading or jump right to the step you need help with:

  • Choose Web Hosting
  • Select a Unique and Relevant Domain Name
  • Select a Good Website Building Platform or CMS
  • Design Your Website to Make It Look Awesome
  • Protect Your Website by Using a Child Theme
  • Configure Your Website and Add Relevant Content

Step 1: Select a Web Hosting Provider

Do you recall the enormous organised bookshelves in your school library?

A web hosting company is similar to that bookcase, whereas the internet is the library.

A web hosting firm or hosting service provider hosts your website on a server, making anything you put on it available to the internet and your visitors.

These firms provide monthly or annual plans for shared servers, dedicated servers, and virtual private servers, allowing you to pick a plan that meets your security and support needs.

You can always choose the minimal package if your website does not gather or keep personal or financial data. As a result, you won’t have to spend a lot of money.

However, how can you determine which web hosting service or company is best for you?

Site loading time

You’ll need a stable and speedy web host if you want to make money from your website.

Fast websites have numerous advantages. They improve rankings, assist with SEO, and increase conversions.

Bluehost comes highly recommended because it keeps loading times to a minimum.

However, we would urge you to stay away from shared hosting and extremely cheap providers.

You’ll be sharing your web server with thousands of other websites if you choose shared hosting. In other words, hosting performance will be slow–plus, you may find up sharing the server with spammy sites, making you the target of their attacks.

When it comes to affordable hosting, the rule is simple: you get what you pay for.

When you spend $5 per month, the degree of security, speed, and uptime isn’t as good, especially when compared to plans that cost more than $120 per month.

Read More: Top 10 Digital Marketing Service Agencies in Delhi, India

I’m not suggesting you get the most expensive package; rather, stay away from the cheapest hosting.

Availability and Reliability

Your web hosting service should be up and running at all times. Otherwise, no one will be able to visit your website.

A decent hosting service will provide you with an uptime guarantee, such as “We guarantee 100% network uptime” or similar statements.

If a hosting provider guarantees 99 percent uptime, your website could be unavailable for 3.5 days every year. However, providers who offer 99.99 percent or 99.999 percent will be preferred.

Look for a company that offers an insurance guarantee. You may be reimbursed with hosting credits if your website goes down.

Customer Service

When technical troubles develop, you’ll need speedy and effective backup help. There are several help options, including chat, email, and phone. However, in my experience, email is the worst. It’s much better to get help over the phone or over live chat.

Choose a hosting company that provides help around the clock. If something goes wrong, you’ll be able to bring your business back up in minutes.

You should also look at your service level agreement (SLA) to see what kind of help you’ll get. You can learn more about the company’s support crew by visiting their website.

Choose a host that provides a free trial period–the it’s only way to get a true idea of the service you’ll receive. Even if you don’t require assistance, call them a couple times in the first 30 days. Examine how quickly they respond.

The quality of service is unlikely to increase if your new host is slow to respond. That is why the free trial is crucial. If you’re unhappy with Bluehost, you can cancel for free during the first month. DreamHost offers a money-back guarantee of 97 days.


For two reasons, scalability is critical. First and foremost, a hosting company should evolve with you, allowing you to upgrade as needed. Second, your website should be able to withstand large increases in traffic.

To determine whether your web host is adaptable, consider the following questions:

When your visitor counts reach a specific level, would the web host upgrade you from an entry-level shared hosting plan to an intermediate VPS without any downtime?
How simple is the upgrade procedure?
Can the web host handle seasonal traffic swings without a hitch?
You should strive for a

You should try to find a solution that fulfils all three criteria.

Learn about other people’s experiences with web hosting services by visiting web hosting forums. Then, based on your demands and budget, evaluate services and prices to choose the best package.

You can move on to Step 2 once you’ve found a web host.

Step 2: Choose a Domain Name That Is Both Unique and Relevant

There isn’t such a thing as the perfect domain name. Some names are better than others, but it’s only a minor aspect of your firm. The most crucial aspect of your website is its content.

A domain name is the internet address for your website. NeilPatel.com is mine, and it represents my personal brand. Yours can be anything you like as long as it’s related to your company, themes you wish to write about, or your name.

The possibilities are infinite!

Here are some general guidelines to help you choose the right domain name:

  • Keep it current.
  • Keep your names simple and memorable.
  • Avoid using numerals.
  • Choose a .com, .org, or .net domain name.
  • Make sure the domain name you want is available.
  • The following strategies can also be used to find the perfect name:

Brute Force Method (method 1)
Many people have the imagination to come up with the ideal domain name on their own. If that’s the case, you’ll need to acquire the domain name from a domain name registrar and then check for availability.

Bluehost is a good place to start because it includes a free one-year name with their hosting plans and allows you to search for availability.

I’d also encourage you to avoid hyphenated domain names (like neil-patel-marketing.com), even if they’re available for a bargain. It can be perplexing.

WordPress. When it comes to content management systems, WordPress is the best. It’s well-liked, user-friendly, and quite simple to use. Furthermore, the platform includes over 58,000 plugins that enable you to accomplish practically anything with your website.

It’s important to note that WordPress.com and WordPress.org are not the same thing. The former is a third-party service that allows you to create free blogs, while the latter allows you to download and install the WordPress software on a website.

Wix. Wix is another website builder that is extremely user-friendly. This could be a wonderful alternative if you only require a few pages, such as for eateries, local companies, freelancers, or portfolio sites. Their uptime (99.98%) and security measures (such as 24/7 managed monitoring and optimization) provide you with peace of mind.

Method 2: Employ a Tool

It’s fine if some of us aren’t particularly inventive.

Use name generators if you’re having trouble coming up with a domain name. Simply select one or two keywords, and the generator will attempt to create a domain name using those words.

Bluehost allows you to check domain name availability in addition to performance and uptime reliability. Enter your domain name in the box on the sign up now page, and voilà! You will be given a name.

Remember that your selected domain name might not be available. If this happens, try mixing words, utilising a thesaurus, or adding a verb.

You’ll need a website construction platform after you’ve chosen your domain name.

Step #3: Pick a Good Website-Building Platform or Content Management System

A fast Google search for website builders and CMS will overwhelm you with the sheer number of possibilities available.

The term CMS refers to a content management system. It allows you to edit your website from within the domain, saving you time and making everything much easier. Ready-to-use website templates make it easier to customise layouts, settings, content, and create new pages and posts, among other things.

Consider the following options:

WordPress. When it comes to content management systems, WordPress is the best. It’s well-liked, user-friendly, and quite simple to use. Furthermore, the platform includes over 58,000 plugins that enable you to accomplish practically anything with your website.

Remember that both WordPress.com and as well.

Wix, on the other hand, may lack the advanced functionality required for big volumes of traffic if you wish to develop a large site.

Drupal. Drupal is the most advanced website-building platform, hence it has a higher learning curve. When you consider the level of personalization it provides, the effort appears to be worthwhile.

While I don’t advocate Drupal for beginners, it is by far the best option if advanced customisation is a top requirement. You can always engage a professional to teach you how to use the site.

You now have a functioning website. All that’s left is to make it look fantastic.

Step #4: Make Your Website Look Awesome by Designing It

A theme must be installed on any website builder. Themes are available for free and for a fee, however the latter looks more professional and allows you more customization options. They aren’t very expensive, either, and can be purchased for less than $100.

Although WordPress and Wix both have excellent free themes, StudioPress is a good place to start if you want to try out the premium variety.

Themes are based on the basic CMS, but they can be customised to offer your website a distinctive look and function. After all, shouldn’t a website for an artist differ from one for a SaaS or a restaurant?
Your visitors rate your website in a fraction of a second depending on how it looks, therefore visual representation is critical. Your visitors will leave in seconds if your site appears outdated, untrustworthy, or does not meet their expectations.

Fortunately, picking a decent theme is simple.

Before choosing a theme, I recommend reading evaluations and never putting visual appeal ahead of practicality.

Yes, you want your website to appear nice with all those beautiful fonts and colours, but not at the expense of functionality.

You can also change the theme at any time in the future. Just don’t alter it too often, as this will hurt your SEO and branding.

Step #5: Use a Child Theme to Secure Your Website

Using a child theme is the best approach to protect your website. A child theme is a style sheet that is stored on the webserver separately from the rest of your theme’s files. It not only makes your site more difficult to break, but it also prevents you from having to reapply changes every time you upgrade a theme.

Keep in mind that different website builders call establishing a child theme by different names.

In WordPress, you create a “child theme,” while in Drupal, you create a “sub-theme.” Furthermore, some websites do not allow you to build a child theme, but you may always create a duplicate theme as a backup, as in Joomla.

Step #6: Set Up Your Website and Insert Relevant Content

You’ve completed the most of the technical aspects and may now concentrate on the more interesting aspects.

Begin by establishing navigation to help visitors understand what your website is all about and to provide quick access to various aspects of your website. Pick a few colours to symbolise your site without getting too crazy.

For example, I went with orange and white.

To make your website more eye-catching and clear, organise, divide, and highlight the vital elements. Plugins can also be installed to aid in the smooth operation of your website.

Here’s a quick checklist of everything you’ll need to get started marketing your company online, especially if you want to make money from it:

Make a logo. This will represent your company, so use caution.
Write the copy for your website’s home page, about me page, and other basic pages.
To keep track of visitors, add Google Analytics code to your website.
Begin developing your marketing strategy by determining your visitors’ preferences.
To get awareness, generate leads, and reach your business goals through your website, you’ll need to understand online marketing, content marketing, and the frequently overlooked link building.

Making a website is not without its challenges, but the more experience you gain, the better you will become and the easier it will become.

While we’ve covered all of the essential information for creating your first website, if you get lost at any point, you may use Google or YouTube to help you out.

You can get tutorials for nearly everything on the internet, believe me.

Choosing a web server and CMS, as well as designing and marketing your website, are just the beginning. You can’t anticipate overnight success, but with a little perseverance, you can see substantial results.

Agritech startup Eeki Foods brings $6.5 million up in Series A round drove by General Catalyst

Agritech startup Eeki Foods brings $6.5 million up in Series A round drove by General Catalyst

Agritech startup Eeki Foods brings $6.5 million up in Series A round drove by General Catalyst.

Abhay Singh, prime supporter and CEO, Eeki Foods expresses that the startup intends to involve the venture to extend the group, developing the innovation and enlarging the association scale. The startup is hoping to fashion organizations with corporates, HNIs, and other retail ranchers in Rajasthan, Delhi-NCR, and Maharashtra to spread its impression the nation over.

Series A round additionally seen cooperation from a lot of different financial backers like Avaana Capital; Better Capital; Irving Fain, CEO and organizer of Bowery Farming (a GC portfolio organization with $2.3B in valuation); Subbu Palaniappan, chief and head of Amazon Prime India; Srinivas Narayanan, previous VP-designing at Facebook; Akhil Gupta, and Amit Kumar Agarwal, fellow benefactors of NoBroker.com.

Set up in 2018 by Abhay Singh and Amit Kumar, Eeki Foods plans to construct enormous scope developing chambers, which will develop buildup free, new and healthy Indian staple veggies utilizing IoT (Internet of Things) component.

The organization asserts that its IoT instrument supports 300 % more successful utilization of fruitless land at half of the developing expense , utilizing 80%less water. The organization’s innovation empowers the ranchers to develop veggies over time, regardless of the environment.

Source URL: https://startupstorymedia.com/agritech-startup-eeki-foods-raises-6-5-million-in-series-a-funding-led-by-general-catalyst/

How to Check Windows 10 WiFi Password

How to Check Windows 10 WiFi Password

In Network and Sharing Center, next to Connections, select your Wi-Fi network name. In Wi-Fi Status, select Wireless Properties. In Wireless Network Properties, select the Security tab, then select the Show characters check box. Your Wi-Fi network password is displayed in the Network security key box.

  1. On a Windows PC that’s connected to your Wi-Fi network, do one of the following, depending on which version of Windows is running on your PC:
      • On Windows 11, select the Start button, type control panel, then select Control Panel > Network and Internet  > Network and Sharing Center.
      • On Windows 10, select the Start button, then select Settings  > Network & Internet  > Status  > Network and Sharing Center.
      • On Windows 8.1 or 7, search for Network and, then select Network and Sharing Center from the list of results.
        To learn how to find out which version of Windows you have, see Which Windows operating system am I running?

  2. In Network and Sharing Center, next to Connections, select your Wi-Fi network name.
  3. In Wi-Fi Status, select Wireless Properties.
  4. In Wireless Network Properties, select the Security tab, then select the Show characters check box.
    Your Wi-Fi network password is displayed in the Network security key box.

On another Windows PC or other device, connect to Wi-Fi as you normally would, and enter your Wi-Fi password when prompted. For more info about connecting to Wi-Fi, see Connect to a Wi-Fi network in Windows.