The growth of shopping via mobile devices is growing. From 2016, the growth of shopping via mobile devices is increasing by 15% every year. It is expected that at the end of 2021, 73% of shoppers will buy different products and services by using mobile devices. We can’t ignore these figures about the eCommerce trends. If we want to stand up in the competition, we will have to improve the eCommerce experience for mobile devices. The main cause of the increase in the usage of mobile devices for shopping is that mobile users are growing day by day. To provide the best shopping experience for mobile users, you should also launch your business app. This business app will also be helpful to you to send push notifications to the customers.
The trend of voice eCommerce is also growing day by day. It is expected that till 2022, almost 55% of customers will try to buy products and services by using the voice eCommerce. Nowadays, this shopping trend is in its early stage. Anyhow, the statistics are showing that this eCommerce shopping trend will grow up remarkably. It is a non-visual shopping experience for customers. By using this shopping trend, the customers select their products by providing the verbal description of these products. The statistics are also showing that customers try to buy products by using voice search only when they have made mind for the purchasing of the products. Moreover, customers are also trying to buy low-value products by using voice search. In these products, there come food items and low-cost electronics etc. The businessmen also take care of this fact and they try to provide the best voice search experience for the customers.
Role Of Social Media Is Evolving In The eCommerce:
Social media is also playing an important role in eCommerce. Its reason is that Facebook has introduced the ‘Buy’ button and Instagram have introduced the ‘Checkout’ button. By clicking on these buttons, the customers can easily complete their orders. As social media sites are providing an opportunity for the customers to buy products and services. Therefore, brands should also think about their presence on social media sites. There are lots of social media sites are available on the internet. The brands should select the best social media platforms to grow their business. As we know that most of us spend lots of free time on social media sites. When we see the ads or posts of different products and services on social media sites, we will try to make purchases on social media sites.
Environmental Topics Are Influencing Buyers:
According to a recent study, environmental concerns are also changing the buying behaviour of the customers. Its reason is that people are conscious of environmental impacts than ever before. As a businessman, if you want to win the trust of the customers, you will have to make sure that you are providing the best products to the customers by following the environmentally friendly processes. For this reason, you will have to show the sources of these products. You should make sure that the sources of these products are fair-trade organizations. This will provide an idea to the customers that you are focusing on the creation of the greener eCommerce environment. If you want to stand in the competition, you should write articles about the production of the products. In these articles, you should assure the customers that you are following the eco-friendly and fair means for the production of the products.
Augmented Reality Will Enhance The Reality Of Online Shopping:
Augmented reality will become a major game-changer in the field of online shopping. Its reason is that it will change the gap of ambiguity. It will allow online shoppers to experience the products. For example, if they want to buy a clothing item, they will visualize how they will look while wearing this specific clothing item. Similarly, if you want to buy a furniture item, augmented reality will provide you with an idea of how this piece of furniture will look like at your home. Therefore, it is also necessary for the businessmen to prepare their business websites for the augmented reality.
Personalization Is The Future Of eCommerce:
According to research by a dissertation help firm, if you are providing a personalized shopping experience to the customers, you can grab the attention of potential as well as new customers. To provide the personalized shopping experience to the customers, you will have to enjoy the custom relationship with the customers. For this reason, you will have to make the necessary changes on your eCommerce website. You should provide customer support service to the customers. You can also provide a personalized shopping experience to the customers by launching your business website.
Visual Commerce Is Also On The Rise:
eCommerce websites have to face lots of problems while selling their products. Its reason is that they can’t provide a physical experience of the products to their customers. Therefore, to satisfy the customers with the quality of your products is a difficult task for you. Here, visual commerce comes into play. In visual commerce, we have to share the photos of the products to satisfy the customers about the quality of the products. Now, you will have to take visual commerce to the next level. You will have to incorporate the customers by sharing other kinds of visual content. This visual content can be in the form of consumer-generated media, engaging videos and AR technology.